Apple Is Already Dying, And This Process Has a Name
Why Apple’s slow and painful downfall is Steve Jobs’s own fault
If Steve Jobs saw the Apple of today, he would be disappointed.
“He believed that once-great companies often declined after they became monopolies, innovation slowed, and the products they made became an afterthought. Eventually, they put salespeople in charge and prioritized how much they sold instead of what they sold.” (Tripp Mickle, “After Steve”)
Well, Apple today is a monopoly. Its innovation has slowed. The products they’re making do seem like an afterthought. And yet, they’re selling more white boxes than ever.
The current narrative is to blame Tim Cook, the “replacement” CEO.
In ten short years, Cook put Apple on steroids and turned its rockstar design studio into a trillion-dollar manufactory that prioritizes profits over products. The “salesperson in charge” who would lead Apple into inevitable decline seems to be the very person Jobs trusted to continue his legacy.
At the same time, the core talent that made Apple Apple seems to have left. Jobs is…
