Apple Is Already Dying, And This Process Has a Name

Why Apple’s slow and painful downfall is Steve Jobs’s own fault

Alan Trapulionis
10 min readJul 15, 2022

--

No, Tim Cook is not the enemy. Photo by iphonedigital via flickr (Creative Commons)

If Steve Jobs saw the Apple of today, he would be disappointed.

“He believed that once-great companies often declined after they became monopolies, innovation slowed, and the products they made became an afterthought. Eventually, they put

--

--