Car Dealers Read the “Art of War” to Meet Brutal Sales Targets

Ridiculously ruthless lives of modern-day gladiators

Alan Trapulionis
6 min readAug 21, 2020

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129 cars. That’s the number Chrysler gave one of their dealerships in Levittown, NY.

If the dealership’s 8 salesmen hit the target by the end of the month, they collectively get a bonus between $60,000 and $80,000. A car less, and they get…

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